at55 Privacy Policy

1. Introduction

at55 (accessible at https://at55.cam) is an independent online information and comparison platform serving Pakistani users who wish to research sports betting and online casino services. This Privacy Policy ("Policy") explains how at55 collects, uses, stores and protects data relating to visitors and users of the Website, and sets out the rights that users have in respect of their data.

at55 is not a gambling operator. It does not accept bets, operate casino games, issue gambling licences, or hold, process or administer player funds. Accordingly, at55 does not process the types of sensitive financial or gambling data that a licensed operator would typically handle. Nevertheless, like any website, at55 does collect certain data as a natural consequence of operating an online platform — and this Policy is intended to be transparent about what that data is and how it is handled.

This Policy applies to all users of the Website regardless of location, including users accessing the platform from Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar and elsewhere in Pakistan or abroad.

By using the Website, you acknowledge that you have read and understood this Privacy Policy. This Policy should be read alongside our Terms & Conditions, which govern your general use of the Website.

Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "at55" / "we" / "us" / "our" — refers to the at55 platform, its editorial team and any associated operating entity responsible for the website at https://at55.cam.
• "Website" — means the at55 website at https://at55.cam and all pages, subpages and content hosted thereon.
• "User" / "you" / "your" — means any individual who accesses, browses or otherwise uses the Website.
• "Personal Data" — means any information relating to an identified or identifiable natural person, including but not limited to IP addresses, device identifiers and usage data where such data can be linked to an individual.
• "Processing" — means any operation performed on Personal Data, including collection, storage, use, disclosure and deletion.
• "Cookies" — means small text files placed on a user's device by a website to store information about that user's browsing session or preferences.
• "Third Party" — means any individual or entity other than at55 and the User.
• "Analytics Provider" — means a third-party service used by at55 to collect and analyse aggregated, anonymised data about how users interact with the Website.

3. Data We Collect

Because at55 does not require user registration or account creation, the volume of personal data we collect is inherently limited. The categories of data we may collect are described in the table below.

4. How We Collect Data

4.1 Automatic Collection

When you visit the Website, our web servers automatically record certain technical information as part of standard server-log operations. This includes your IP address, the browser and device you are using, the page you came from (referrer URL) and the pages you view on at55. This data is collected passively and does not require any action on your part.

4.2 Cookies and Similar Technologies

at55 uses cookies and similar client-side tracking technologies to collect analytics data and to remember certain preferences. Details of the specific cookies used are provided in Section 7 of this Policy.

4.3 Voluntary Submission

If you choose to contact at55 using any contact or feedback form on the Website, or by emailing us directly, you voluntarily provide us with the information contained in that communication — typically your name and email address, together with the content of your message. We collect only the information you choose to provide in this way.

4.4 Analytics Providers

at55 may use third-party analytics services to help us understand how visitors use the Website. These services collect data on our behalf using cookies and similar technologies, and report that data to us in aggregated and anonymised form. We do not instruct analytics providers to collect personally identifiable information beyond what is described in this Policy.

5. Data Processing Purposes

at55 processes the data it collects for the following purposes:

• Website operation and delivery: To serve pages, load content and ensure the Website functions correctly across different devices, browsers and network conditions.
• Security and fraud prevention: To detect, investigate and prevent malicious activity, abuse, scraping or security incidents affecting the Website or its users.
• Analytics and performance improvement: To understand which content is most useful to Pakistani users, identify navigation issues and improve the editorial quality and structure of the Website over time.
• Responding to enquiries: To read, process and respond to messages submitted through our contact form or sent directly to our support email address.
• Legal and compliance obligations: To retain records where required by applicable law and to cooperate with lawful requests from competent authorities.

at55 does not use personal data for automated decision-making or profiling that produces legal or similarly significant effects on individual users.

6. Legal Basis for Processing

at55 processes personal data on the following legal bases, depending on the nature of the processing activity:

• Legitimate interests: Processing of technical log data and aggregated analytics data is carried out on the basis of at55's legitimate interest in operating, securing and improving the Website, provided that such interests are not overridden by the rights and interests of individual users.
• Consent: Where analytics cookies or non-essential tracking technologies are deployed, at55 relies on your consent, expressed through our cookie consent mechanism. You may withdraw consent at any time by adjusting your browser settings or cookie preferences.
• Contractual necessity: Where you submit an enquiry or contact request, processing of the data you provide is necessary in order to respond to and fulfil that request.
• Legal obligation: Where at55 is required to retain or disclose data by applicable law, regulation or a lawful order from a competent authority.

7. Cookies & Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They allow the website to recognise your device on subsequent visits and remember certain information about your session or preferences.

7.2 Types of Cookies Used by at55

7.3 Managing Cookies

You can control or disable cookies at any time through your browser settings. Most modern browsers allow you to block all cookies, accept only first-party cookies, or delete existing cookies. Please note that disabling strictly necessary cookies may affect the functionality of the Website. Disabling analytics cookies will not prevent you from accessing any content.

Instructions for managing cookies in commonly used browsers are available in each browser's help documentation. at55 does not control the cookie behaviour of third-party analytics providers beyond the data-processing instructions we provide to them.

8. Data Sharing & Disclosure

at55 does not sell, rent or trade personal data to third parties for marketing or commercial purposes. Data may be shared in the following limited circumstances only:

• Service providers and processors: at55 may engage trusted third-party service providers — such as web hosting companies, content delivery networks and analytics platforms — that process data on our behalf under written agreements that restrict their use of that data to providing services to at55.
• Legal and regulatory disclosure: at55 may disclose data where required to do so by applicable law, court order, regulatory authority or other legal process. We will, where legally permitted, notify affected users of such disclosure.
• Business transfers: In the event of a merger, acquisition, or sale of all or substantially all of at55's assets, user data may be transferred to the acquiring entity, subject to equivalent privacy protections.
• With your explicit consent: In any other circumstance where you have given clear and informed consent to a specific disclosure.

9. Data Retention

at55 retains data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law:

• Server log data is typically retained for a rolling period of up to 90 days, after which it is deleted or anonymised.
• Analytics data is retained in aggregated, anonymised form and does not have a fixed deletion schedule, as it no longer constitutes personal data once fully anonymised.
• Contact and enquiry data is retained for as long as is necessary to respond to the enquiry and for a reasonable period thereafter to maintain a record of our correspondence, unless you request earlier deletion.
• Cookie-consent records are retained for the duration necessary to demonstrate compliance with applicable consent requirements.

When data is no longer required, at55 takes reasonable steps to ensure it is securely deleted or irreversibly anonymised.

10. Data Security

at55 takes the security of user data seriously and implements appropriate technical and organisational measures to protect data against unauthorised access, accidental loss, destruction or disclosure. These measures include, but are not limited to:

• Encryption of data in transit using Transport Layer Security (TLS/HTTPS) across all pages of the Website.
• Access controls that restrict data access to authorised personnel only, on a need-to-know basis.
• Regular review of security practices and update of software dependencies to address known vulnerabilities.
• Use of reputable, security-conscious hosting and infrastructure providers.

While at55 makes every reasonable effort to protect data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and users transmit data to us at their own risk. In the event of a data breach that is likely to result in a risk to user rights or freedoms, at55 will take appropriate steps in accordance with applicable law.

11. User Rights

Depending on your location and applicable data protection law, you may have some or all of the following rights in respect of personal data that at55 holds about you:

• Right of access: You may request a copy of the personal data at55 holds about you and information about how it is processed.
• Right to rectification: You may request that inaccurate or incomplete personal data be corrected.
• Right to erasure: You may request deletion of personal data held about you, subject to certain exceptions where retention is required by law or legitimate interest.
• Right to restrict processing: You may request that at55 restrict its processing of your personal data in certain circumstances — for example, while the accuracy of data is being contested.
• Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may request a copy of your data in a structured, commonly used, machine-readable format.
• Right to object: You may object to processing carried out on the basis of legitimate interests, or to any direct marketing (at55 does not currently conduct direct marketing).
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact at55 using the contact details in Section 15. We will respond to all verified requests within a reasonable timeframe. We may need to verify your identity before processing a request.

12. Children's Privacy

The Website is intended for users aged 18 or over, or the higher minimum age required by the operator or licence jurisdiction applicable to the user. at55 does not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been submitted by or collected from a person under 18, we will take prompt steps to delete that data.

If you are a parent or guardian and you believe that your child has provided personal data to at55, please contact us immediately using the details in Section 15 so that we can investigate and take appropriate action.

13. Third-Party Links

The Website may contain contextual references or links to third-party platforms, including gambling operators and other information services. at55 has no control over the privacy practices, data collection methods or content of those third-party websites. This Privacy Policy applies solely to data collected by at55 via the Website.

When you navigate away from the at55 Website to a third-party platform, that platform's own privacy policy and terms of service will govern any data you provide or that is collected from you. We strongly encourage you to read the privacy notices of any third-party site you visit before providing any personal information to it.

14. Policy Changes

at55 reserves the right to update or amend this Privacy Policy at any time. When material changes are made, the "Last Updated" date at the top of this page will be revised accordingly. We encourage you to review this Policy periodically to stay informed about how we handle data.

Your continued use of the Website after any amendment to this Policy is published constitutes your acknowledgement of the revised Policy. If you disagree with the amended Policy, you should discontinue your use of the Website.

15. Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way at55 handles your personal data, please contact us using the details below. We aim to respond to all privacy-related enquiries promptly and thoroughly.

For questions about the general terms governing your use of the Website, please refer to our Terms & Conditions. For information about responsible gambling tools and player-protection resources, please visit our Responsible Gambling page.